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On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing various on-page elements such as content, headings, meta tags, images, internal links, and URL structure to improve search engine visibility.

The key elements of on-page SEO include keyword research, high-quality and relevant content, optimized headings and subheadings, meta tags optimization, internal linking, image optimization, user-friendly URL structure, mobile-friendliness, page speed, and proper use of schema markup.

On-page SEO focuses on optimizing individual web pages on a website, whereas off-page SEO focuses on optimizing external factors such as backlinks, social media presence, and other factors that are not directly related to the website itself.

Some best practices for on-page SEO include conducting thorough keyword research, creating high-quality and relevant content, using descriptive and optimized headings, optimizing meta tags, using internal links, optimizing images, using mobile-friendly designs, and improving page speed.